Five Premier League teams make the list.
Football clubs are not just teams that play on the pitch in today’s digital era. They are brands with fans worldwide. Social media platforms like Instagram, Facebook, X and others help these clubs shape their global identity and help them engage with their fans all across the internet.
In this article, we will take a look at the top ten most followed football clubs in the world (numbers via CIES Football Observatory):
10. Arsenal: 114 Million Followers
At number 10 on our list are Arsenal. They are one of the most successful English clubs in history. 13 Premier League titles, 14 FA Cups, and two EFL Cups are some of their major domestic achievements.
Despite their lack of silverware in recent years, they have one of the biggest fan bases in the world.
9. Bayern Munich: 149 Million Followers
The most accomplished German club have a massive digital footprint. They are one of the most entertaining clubs to follow on social media. Their consistent on-field success is another major reason behind the massive number of fans on the internet.
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8. Chelsea: 153 Million Followers
Chelsea are one of the few clubs who are multiple-time UEFA Champions League winners. The Blues have enjoyed major success ever since the turn of the century, which led to them building a massive online following, especially in Asia and Africa. With a UEFA Conference League win and a top-four finish in the Premier League, Chelsea are back to the top of European football.
7. Liverpool: 167 Million Followers
The reigning Premier League Champions take up the seventh spot on our list. The Merseyside club are the undisputed most successful English club in Europe. Their resurgence under Jürgen Klopp has particularly helped them establish a loyal fan base across various social media platforms.
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6. Juventus: 175 Million Followers
The Old Lady are the only Italian club on the list. They asserted their dominance in Serie A in the last decade as they won nine consecutive league titles from 2012 to 2020. Despite their on-field success, the Italian powerhouse enjoyed a significant social media boost only after they managed to sign Cristiano Ronaldo from Real Madrid in 2018.
5. Manchester City: 180 Million Followers
Just like Juventus, Manchester City also had a dominant reign in their league during the last decade. Ever since their historic title win against Manchester United in 2012, the Cityzens have gone on to achieve immense success in world football. They also completed a historic treble in 2023.
This on-field success, especially under the tutelage of Pep Guardiola, has translated into explosive growth online.
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4. Paris Saint-Germain: 199 Million Followers
Paris Saint-Germain have been the home of some of the biggest names in world football. Players like Zlatan Ibrahimovic, Kylian Mbappe, Neymar Jr., and Lionel Messi have donned the Parisian jerseys in the past few years, which has given them an immense social media rise. They won their first-ever UEFA Champions League earlier this month, which will only improve their following.
3. Manchester United: 234 Million Followers
The Red Devils make the top three on our list. They are one of the most historic clubs in football, and their massive global appeal has led them to dominate social media numbers as well. Despite their ups and downs on the pitch, Manchester United remain one of the most successful clubs off it.
2. FC Barcelona: 427 Million Followers
Number two on our list belongs to the Catalan giants, FC Barcelona. The reigning LaLiga Champions are applauded for their iconic playing style. They have always managed to sign the biggest names in world football throughout their history.
With the emergence of Lamine Yamal, the club are expected to maintain their success on and off the field.
1. Real Madrid: 474 Million Followers
Everyone saw this one coming. Real Madrid stand out even among the biggest European clubs. They are the most successful club in football history and are known to be a dream destination for almost every player.
They follow some polished strategies to attract existing and new fans. As a result, they sit comfortably at the top as the most followed team on social media.
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